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Showcasing the best emerging brands, entrepreneurs and creatives.

Meanwhile On

About Meanwhile On

Meanwhile On is a supportive platform for emerging brands, entrepreneurs, and creatives to launch stores. By transforming shops that are currently empty or with an undesirable use, we are bringing new concepts and experiences to add vibrancy to high streets while incubating brands that have the potential to become long-term occupiers.

Building on our award-winning Pop-Up programme, Meanwhile On is providing free or significantly reduced initial rents, 70% business rate relief, store design and fit-out support. There is also operational guidance and mentoring from our project delivery partner Someday Studios

Meanwhile On is part of our Fairer Economy plan. This work supports our strategy for a vibrant and sustainable West End, to invest in high streets throughout the borough and enable jobs for local communities.

Stores

In partnership and with thanks to landlords Places for London and Royal London, the first stores will be:

By Rotation

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Image of three women in a blue long dress, pink long dress and yellow long dress. They are smiling in front of a building.

Open from 23 October 2024 to 31 December 2024 at 31 Brook Street

By Rotation is the world's largest shared wardrobe of designer fashion, allowing customers to rent designer fashion pieces for a fraction of the retail price. Join their community of 500,000+ rotators.

CANVVS​

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the team from CANVVS showing off their customised trainers

Opening Autumn 2024 at 373 Oxford Street

CANVVS is a creator community, elevating and celebrating trainer art. In store, they will be offering a platform for local designers and showcasing customised and bespoke footwear.

Love Cocoa

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some chocolate biscuit products from the love coca range

Opening Autumn 2024 at 36 South Molton Street

The Modern Chocolatier: a B-Corp selling luxury and sustainable chocolate, Love Cocoa. Founded by James Cadbury, the great-great-great grandson of the Cadbury’s founder.

HADES

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two members of the team from hades looking at fabric colours

HADES was open from 30 August to 29 September 2024 at 31 Brook Street

British handcrafted clothing brand HADES, with collections drawing inspiration from counter-culture, radical figures, ideas and history.

Kindred of Ireland

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the owners of kindred of ireland standing in their new store, with clothes hanging up and accessories on shelves

Kindred of Ireland was open from 9 July 2024 to  26 August 2024, at 31 Brook Street, Mayfair

Kindred of Ireland makes luxury linen with heritage and heart, breathing new life into the tradition of Irish linen by creating timeless pieces with a contemporary edge.

Applications

Meanwhile On received over 800 applications in the first round. A two-stage evaluation and selection process was undertaken to shortlist the most innovative, cutting-edge and up-and-coming businesses.    

We are not currently accepting applications for the programme.

To stay informed on the programme and future opportunities, please subscribe to our business newsletter.

Past pop-ups

Past pop-ups have also taken place in prime retail space on Oxford Street and Regent Street. Beyond retail, pop-ups have also tackled issues like mental health and disability discrimination.

Find out more about past pop-ups.